Calculate profit, revenue, and markup with precision
This calculator helps you determine the relationship between cost, markup, revenue, and profit. Edit any field to calculate the others automatically.
Revenue
Cost × (1 + Markup%/100)
Profit
Revenue - Cost
Markup
(Revenue/Cost - 1) × 100
Cost
Revenue ÷ (1 + Markup%/100)
Our Markup Calculator is a powerful, easy-to-use online tool that helps businesses, entrepreneurs, and pricing professionals calculate markup percentage, cost, revenue, and profit with precision. Whether you’re setting product prices, analyzing profitability, or managing inventory, this calculator provides instant results and actionable insights.
Simply enter any two known values—such as cost and markup, cost and revenue, or revenue and profit—and the calculator will automatically compute the remaining values. It’s ideal for anyone who needs to work with profit margins, retail pricing, or product-based income forecasting.
Auto-calculating fields: Enter two values and let the calculator do the rest.
Flexible inputs: Works with cost, markup percentage, revenue, or profit.
Real-time updates: Results are updated instantly as you type.
Precision and rounding: Outputs are formatted to two decimal places.
Reset button: Clear the fields with one click and start a new calculation.
User-friendly interface: Clean layout, perfect for desktop and mobile use.
No login required: Use the calculator instantly, free of charge.
This calculator is designed to solve four interrelated pricing variables:
Cost – The base amount spent to produce or acquire a product or service.
Markup (%) – The percentage increase added to cost to determine selling price.
Revenue – The final selling price (after markup).
Profit – The difference between the revenue and the cost.
Using well-established business math formulas, the calculator lets you manipulate any of these fields with ease.
| Component | Formula |
|---|---|
| Revenue | Cost × (1 + Markup% ÷ 100) |
| Profit | Revenue − Cost |
| Markup (%) | (Revenue ÷ Cost − 1) × 100 |
| Cost | Revenue ÷ (1 + Markup% ÷ 100) |
These formulas ensure all financial calculations are accurate and traceable, based on standard accounting and retail pricing principles.
Eliminates manual errors in complex pricing calculations.
Improves profit forecasting and price planning.
Helps optimize pricing strategies for better returns.
Saves time by automating calculations in real-time.
Useful for all industries including retail, wholesale, e-commerce, and manufacturing.
Supports decision-making with instant financial insights.
The Markup Calculator is ideal for:
Retailers – Setting product prices with a consistent profit margin.
Wholesalers – Determining appropriate bulk sale prices.
Freelancers & Consultants – Quoting service rates above cost.
Manufacturers – Understanding the impact of raw material cost changes.
E-commerce sellers – Calculating prices for platforms like Amazon, Shopify, or Etsy.
Students & Professionals – Learning or teaching pricing and profitability concepts.
| Cost | Markup (%) | Revenue | Profit |
|---|---|---|---|
| $100 | 25% | $125.00 | $25.00 |
| $80 | 50% | $120.00 | $40.00 |
| $150 | 30% | $195.00 | $45.00 |
| $200 | 15% | $230.00 | $30.00 |
| $50 | 80% | $90.00 | $40.00 |
These examples show how cost and markup percentage affect both revenue and profit.
Markup is crucial to determining your product’s selling price and ultimately your business’s profitability. Unlike margin, which focuses on profit as a percentage of revenue, markup is based on the cost of the product. This approach is especially useful for businesses that need to maintain consistent profit percentages on goods purchased at varying costs.
By understanding markup:
You ensure your pricing covers costs and leaves room for profit.
You adjust prices dynamically during sales, bulk deals, or inflation.
You gain better control over your bottom line.
Retailers often mark up items based on product categories, seasonal demand, or customer behavior. The calculator helps ensure consistent profit across various product lines, including:
Apparel and accessories
Electronics
Grocery items
Home goods
Online sellers on platforms like Amazon, eBay, and Etsy use markup to cover:
Shipping fees
Transaction charges
Marketplace commissions
Packaging and handling costs
Using this calculator, sellers can maintain healthy margins while staying competitively priced.
Manufacturers and suppliers must consider raw materials, labor, packaging, and logistics costs. This calculator helps:
Determine selling prices for B2B clients
Maintain profitability at scale
Forecast production cost increases
Markup isn’t just for products—it applies to services too. For example:
A graphic designer who outsources part of a project may mark up subcontractor costs.
A consultant may apply a markup to research or third-party tool expenses.
It’s common to confuse markup with profit margin, but they are distinct:
| Term | Definition | Formula | Based On |
|---|---|---|---|
| Markup | How much above cost you’re charging | (Revenue - Cost) ÷ Cost × 100 | Cost |
| Margin | What portion of the selling price is profit | (Revenue - Cost) ÷ Revenue × 100 | Revenue |
A 50% markup equals a 33.33% margin, not 50%. Understanding this difference helps set smarter pricing strategies.
No spreadsheets, no formulas to remember—just enter numbers and get instant answers.
Perform dozens of calculations in seconds, great for live pricing, team meetings, or planning sessions.
Use it anytime on your computer, tablet, or phone. No installation required.
Eliminate mental math errors and reduce the risk of costly pricing mistakes.
A markup calculator is a tool that helps you calculate the selling price, profit, and markup percentage based on your product or service cost.
Yes. If you enter cost and revenue (or cost and markup %), the calculator automatically shows your profit.
No. It’s a free, web-based calculator—use it instantly on any device.
You only need any two values: cost, markup %, revenue, or profit. The calculator figures out the rest.
While the default is USD ($), you can use any currency symbol since the math is universal.
No. Gross profit percentage is margin-based. Markup percentage is based on cost.
Markup ensures you cover your costs and make a profit. It’s key to business sustainability.
Retail markups typically range from 50% to 300%, depending on the product category and market.
Yes, it works seamlessly on smartphones and tablets for pricing on the go.
A high markup increases the selling price, which may boost profits but can also reduce sales if prices are too high.
The UpStore platform offers mid-sized companies a full range of integrated business financial management features.